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The 2005 AMA Pro Racing Championship Awards Banquet held Sunday evening at Paris Las Vegas culminated in the announcement that Toyota has signed as the new series sponsor of the AMA Motocross Championship. Beginning in 2006 the series will be called the AMA Toyota Motocross Championship presented by FMF.
The signing of the AMA Toyota Motocross Championship presented by FMF sponsorship helps round out Toyota's major entrance into the world of off-road motorcycle racing. The automaker also recently signed as a sponsor of the AMA Arenacross Series, as well as official truck of the Amp'd Mobile AMA Supercross Series.
"We're excited to have Toyota come on board as series sponsor of motocross," said John Farris, AMA Pro Racing Vice President of Commercial Development. "Fans of AMA Motocross are faithful supporters of the sport's sponsors and we're confident that Toyota will reap major benefits from their involvement. Toyota's investment in this category is a clear validation of the growing potential associated with AMA properties. AMA Motocross has seen tremendous growth in recent years and this sponsorship, driven by Toyota's aggressive activation plans, should contribute to its ongoing expansion."
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